Brand Assets & Guidelines
Resources for partners, media, and contributors using the PilotStack brand.
Logo
Three stacked layers form the PilotStack mark: a vertical stack of insights that narrows from signal to decision. The wordmark pairs a semibold “Pilot” with an extrabold “Stack”.
PilotStack
PilotStack
PilotStackMonochrome
Better tools. Smarter decisions.
Color Palette
Primary Blue
#2563EB
Primary brand color — buttons, links, and key UI elements
Primary Dark
#1D4ED8
Hover state for primary elements
Primary Light
#60A5FA
Tertiary highlights and dark-mode primary
Indigo
#6366F1
Secondary brand color — gradients and supporting accents
Purple
#8B5CF6
Accent brand color — gradients and layer highlights
Dark Navy
#0F172A
Dark surfaces, logo tile, and dark-mode background
Light Neutral
#F8FAFC
Light-mode surface and dark-mode foreground
Accent
#F59E0B
Functional accent — ratings, stars, and highlights
Background
#FFFFFF
Light mode page background
Border
#E2E6F0
Border color for cards, dividers, and inputs
Foreground
#1A1D2E
Primary text color (light mode)
Muted
#6B7280
Secondary/muted text
Typography
Primary Font
Geist Sans
Used for all headings, body text, and UI elements
Mono Font
Geist Mono
Used for code blocks and technical content
Logo Usage Guidelines
Clear Space
Maintain clear space around the logo equal to the height of the logo mark on all sides. Do not place other elements within this space.
Minimum Size
The logo should never be displayed smaller than 24px in height for digital use or 0.25 inches for print.
Do Not
- Stretch, skew, or rotate the logo
- Change the logo colors
- Add drop shadows or effects
- Place on low-contrast backgrounds
- Recreate or redraw the logo
- Use the icon without the wordmark in header layouts
Download Assets
Logos
Logo (SVG)
Full color logo on transparent background
Logo Horizontal
Horizontal layout for wide formats
Logo Vertical
Vertical layout for square formats
Logo Dark
Light-on-dark variant for navy backgrounds
Logo Icon
Icon-only variant for avatars and favicons
Logo Monochrome
Single-color version for grayscale printing
Brand Voice
PilotStack's brand voice is authoritative yet approachable. We write as expert peers — not marketers. Our tone is direct, evidence-based, and transparent. We avoid hype, jargon, and exaggerated claims.
- • Use plain language — explain technical concepts clearly
- • Lead with evidence — cite sources, data, and methodology
- • Be honest — acknowledge limitations and trade-offs
- • Stay objective — no superlatives without justification