Fathom vs Matomo
Quick Answer
Fathom vs Matomo: Fathom is our overall pick for Analytics & Data teams — Fathom 4.5/5, Matomo 4.3/5; Fathom from $14-54/mo, Matomo from Free.
TL;DR
- Fathom wins overall
- Fathom leads in user rating
- Matomo leads in integrations
- 10 features are shared equally between both tools
- Consider your specific workflow needs when choosing between them
Key Takeaways
- Category: Analytics & Data
- Total features compared: 12
- Fathom exclusive features: 1
- Matomo exclusive features: 1
- Shared features: 10
- Winner: Fathom
- FAQs answered: 5
- Last updated: July 20, 2026
Feature Comparison
| Feature | Fathom | Matomo |
|---|---|---|
User Rating | ||
Starting Price | ||
Best For | ||
Ease of Use | ||
Integration Ecosystem | ||
Pricing Paid: $14-54/mo · Free: Free (self-hosted) – $26/mo | ||
Category & Positioning Analytics & Data. Lightweight website analytics that runs without cookies. · Analytics & Data. Privacy-focused open-source web analytics alternative | ||
Key Capabilities Single-tag installation, Cookie-free visit collection, One-page traffic dashboard, Pageview-based pricing, Bot traffic filtering · Matomo Core Platform, API Access, Mobile App, Single Sign-On, Data Encryption | ||
Integrations Zapier, Slack, Salesforce, Google Workspace | ||
API API available in the recorded profile. · API available in the recorded profile. | ||
Security & Compliance No specific certifications recorded. · ISO 27001, GDPR, CCPA, ePrivacy | ||
Migration Medium · Low |
Decision Framework
- 1Choose Fathom if you need better user rating
- 2Choose Matomo if integrations is critical for your workflow
- 3Fathom wins on overall feature coverage
Bottom Line
Fathom is the recorded winner in the PilotStack comparison dataset. Use the feature rows and linked reviews to confirm whether that result matches your workflow.
Verdict
Recorded winner: Fathom
Fathom is the recorded winner in this dataset. This comparison covers 12 recorded criteria. 10 criteria are marked as available for both products, 1 are exclusive to Fathom, and 1 are exclusive to Matomo. The most useful way to read the table is to focus on the criteria that map directly to the workflow you are replacing or improving. Fathom is recorded at 4.5/5. Its positioning is Lightweight website analytics that runs without cookies.. The profile lists Single-tag installation, Cookie-free visit collection, One-page traffic dashboard, Pageview-based pricing, Bot traffic filtering as available capabilities. Matomo is recorded at 4.3/5. Its positioning is Privacy-focused open-source web analytics alternative. The profile lists Matomo Core Platform, API Access, Mobile App, Single Sign-On, Data Encryption as available capabilities. Fathom has exclusive coverage for user rating. In the recorded detail, User Rating: recorded as available. Matomo has exclusive coverage for integrations. In the recorded detail, Integrations: Zapier, Slack, Salesforce, Google Workspace Fathom is recorded at 4.5/5 with paid pricing ($14-54/mo). Matomo is recorded at 4.3/5 with free pricing (Free (self-hosted) – $26/mo). For the final choice, separate must-have requirements from preferences. A product with more recorded criteria is not automatically the better fit if the additional capabilities are irrelevant to your team. Likewise, a smaller feature footprint can be an advantage when it reduces configuration or training effort. Before switching between Fathom and Matomo, verify the workflows represented by the criteria above, confirm current pricing on the vendor sites, and check export/import support, authentication, integrations, and user migration requirements. Recorded feature coverage is a comparison signal, not proof that one product is better for every team.
Frequently Asked Questions
Which is better, Fathom or Matomo?
based on the recorded comparison criteria, Fathom edges ahead with a 4.5/5 rating. Fathom excels at Simple, privacy-focused website analytics platform., while Matomo is stronger for Matomo is a analytics & data platform that helps Privacy Teams and Marketers and.
What are the main differences between Fathom and Matomo?
Fathom and Matomo differ in pricing ($14-54/mo vs Free (self-hosted) – $26/mo), target audience, and feature focus. Our comparison table breaks down these differences.
Is Fathom cheaper than Matomo?
Fathom starts at $14-54/mo while Matomo starts at Free (self-hosted) – $26/mo. Consider total cost of ownership including implementation and training.
Which tool has better features, Fathom or Matomo?
Both platforms offer strong features for analytics & data. Fathom scores higher overall, but specific feature needs may favor one over the other.
Can I use Fathom and Matomo together?
Many organizations use both tools for complementary purposes. However, for overlapping use cases, choosing one streamlines workflows.
How This Page Is Built
Every page on PilotStack follows the same published scoring rules, sourcing policy, and independence policy.
Sources
Each page is assembled from material we hold: our recorded review dataset, vendor documentation, and published pricing pages.
Scoring
Nine recorded category ratings on a 1-5 scale. The overall score is their mean, rounded to one decimal.
Consistency
The same figure is used wherever a tool appears, so ratings and review counts agree across the site.
Dating
Every page shows the date it was last reviewed.
Limits
Facts we cannot source are left off the page or marked unverified rather than stated as confirmed.
Editorial separation
Commercial relationships do not determine editorial ratings, rankings, or inclusion criteria.
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