FullStory vs Matomo
Quick Answer
FullStory vs Matomo: Matomo is our overall pick for Analytics & Data teams — FullStory 4.2/5, Matomo 4.3/5; FullStory from $99/mo, Matomo from.
TL;DR
- Matomo wins overall
- FullStory leads in several feature areas
- Matomo leads in user rating
- 11 features are shared equally between both tools
- Consider your specific workflow needs when choosing between them
Key Takeaways
- Category: Analytics & Data
- Total features compared: 12
- FullStory exclusive features: 0
- Matomo exclusive features: 1
- Shared features: 11
- Winner: Matomo
- FAQs answered: 5
- Last updated: July 20, 2026
Feature Comparison
| Feature | FullStory | Matomo |
|---|---|---|
User Rating | ||
Starting Price | ||
Best For | ||
Ease of Use | ||
Integration Ecosystem | ||
Pricing Paid: $99/mo · Free: Free (self-hosted) – $26/mo | ||
Category & Positioning Analytics & Data. Digital experience analytics with session replay and AI insights · Analytics & Data. Privacy-focused open-source web analytics alternative | ||
Key Capabilities FullStory Core Platform, AI Assistant, API Access, Mobile App, Single Sign-On · Matomo Core Platform, API Access, Mobile App, Single Sign-On, Data Encryption | ||
Integrations Zapier, Slack, Salesforce, Google Workspace · Zapier, Slack, Salesforce, Google Workspace | ||
API API available in the recorded profile. · API available in the recorded profile. | ||
Security & Compliance SOC 2 Type II, ISO 27001, GDPR, CCPA, HIPAA · ISO 27001, GDPR, CCPA, ePrivacy | ||
Migration Low · Low |
Decision Framework
- 1Choose FullStory if you need better
- 2Choose Matomo if user rating is critical for your workflow
- 3Matomo wins on overall feature coverage
Bottom Line
Matomo is the recorded winner in the PilotStack comparison dataset. Use the feature rows and linked reviews to confirm whether that result matches your workflow.
Verdict
Recorded winner: Matomo
Matomo is the recorded winner in this dataset. This comparison covers 12 recorded criteria. 11 criteria are marked as available for both products, 0 are exclusive to FullStory, and 1 are exclusive to Matomo. The most useful way to read the table is to focus on the criteria that map directly to the workflow you are replacing or improving. FullStory is recorded at 4.2/5. Its positioning is Digital experience analytics with session replay and AI insights. The profile lists FullStory Core Platform, AI Assistant, API Access, Mobile App, Single Sign-On as available capabilities. Matomo is recorded at 4.3/5. Its positioning is Privacy-focused open-source web analytics alternative. The profile lists Matomo Core Platform, API Access, Mobile App, Single Sign-On, Data Encryption as available capabilities. FullStory has no exclusive criteria in the recorded feature set. Matomo has exclusive coverage for user rating. In the recorded detail, User Rating: recorded as available. FullStory is recorded at 4.2/5 with paid pricing ($99/mo). Matomo is recorded at 4.3/5 with free pricing (Free (self-hosted) – $26/mo). For the final choice, separate must-have requirements from preferences. A product with more recorded criteria is not automatically the better fit if the additional capabilities are irrelevant to your team. Likewise, a smaller feature footprint can be an advantage when it reduces configuration or training effort. Before switching between FullStory and Matomo, verify the workflows represented by the criteria above, confirm current pricing on the vendor sites, and check export/import support, authentication, integrations, and user migration requirements. Recorded feature coverage is a comparison signal, not proof that one product is better for every team.
Frequently Asked Questions
Which is better, FullStory or Matomo?
based on the recorded comparison criteria, Matomo edges ahead with a 4.3/5 rating. FullStory excels at FullStory is a analytics & data platform that helps Product Managers and UX Rese, while Matomo is stronger for Matomo is a analytics & data platform that helps Privacy Teams and Marketers and.
What are the main differences between FullStory and Matomo?
FullStory and Matomo differ in pricing ($99/mo vs Free (self-hosted) – $26/mo), target audience, and feature focus. Our comparison table breaks down these differences.
Is FullStory cheaper than Matomo?
FullStory starts at $99/mo while Matomo starts at Free (self-hosted) – $26/mo. Consider total cost of ownership including implementation and training.
Which tool has better features, FullStory or Matomo?
Both platforms offer strong features for analytics & data. Matomo scores higher overall, but specific feature needs may favor one over the other.
Can I use FullStory and Matomo together?
Many organizations use both tools for complementary purposes. However, for overlapping use cases, choosing one streamlines workflows.
How This Page Is Built
Every page on PilotStack follows the same published scoring rules, sourcing policy, and independence policy.
Sources
Each page is assembled from material we hold: our recorded review dataset, vendor documentation, and published pricing pages.
Scoring
Nine recorded category ratings on a 1-5 scale. The overall score is their mean, rounded to one decimal.
Consistency
The same figure is used wherever a tool appears, so ratings and review counts agree across the site.
Dating
Every page shows the date it was last reviewed.
Limits
Facts we cannot source are left off the page or marked unverified rather than stated as confirmed.
Editorial separation
Commercial relationships do not determine editorial ratings, rankings, or inclusion criteria.
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